BRABO France imports and distributes confectionery and sweet products to the French market. With an exclusive sales force covering the French market, BRABO is present throughout mainland France and in the overseas departéments and territories.
This national distribution involves different distribution channels: traditional distribution (bakeries, groceries, tobacconists, service stations, kiosks, etc.), via wholesalers and cash‘n’carry, and hypermarket and supermarket distribution, with products being stocked in most of the leading national hypermarkets.
BRABO France, leader in novelty confectionery, has created, in partnership with its different suppliers, significant market segments with the development of innovative concepts, such as ice pops with Mister Freeze, or breadsticks to dunk into chocolate spread with Pic Nic Break.
In addition to a reactive and efficient sales structure, BRABO France has an effective marketing expertise that predicts new market trends, organises promotional and advertising activities, and has expertise in legal and quality matters.